Jakarta − Hyundai Motor is committed to implement environmentally friendly mobility and a sustainable future, in accordance with the Hyundai brand vision, namely Progress for Humanity which is based on human values. Hyundai Motor believes that human values are able to strengthen the relationship between individuals to connect with each other and celebrate life together.
In realizing this vision, Hyundai Motors Indonesia represents it through a collaboration of works of art dominated by the play of colors and attractive visual forms with a number of collections of media art. Those artworks are d'strict (Wave Flat), Shudder (Color Bubble, Feast of Colors, Life and String), BEAMMONSTER (Waterfall, Steps of the Future, The Growth of Dreams) and Universal Everything (Run Forever).
All of these collaborative works were displayed simultaneously through the Inspirational LED Media Wall covering an area of 504m² which was installed at the Hyundai booth during the GAIKINDO International Indonesia Auto Show (GIIAS) 2022 event.
The following is the meaning of the media art that is presented on the Inspirational Media Wall LED which is in line with the Hyundai brand vision.
Wave Flat
Visualize a constant wave representing the energy that supports individuals to meet new hope and courage when they look at it.
Color Bubble
Color represents humans, expressing that each person has their own color and abilities. A visual manifestation of why Hyundai values the presence of each individual.
Feast of Colors
Visualizing how everyone's dreams can develop and change, that's what Hyundai hopes for everyone's dreams.
Life and String
Visualize the colors that pops out and change, representing people, an expression of each person’s relationship life flows and cooperates
Waterfall
Visualizing water as a source of life and for visitors to the Hyundai Motors Indonesia booth at GIIAS, it was as if Hyundai were delivering the energy of life.
Steps of the Future
Philosophy regarding continuous challenges and developments in the future are an expression of the meaning of something.
The Growth of Dreams
Represents a day when a dream bloom and unfolds, expressing faith and value will come.
Run Forever
Visualize eco-friendly energy technology for a clean mobility society in the future.
To get a memorable experience through media art in the Inspirational Media Wall LED, visit the Hyundai Motors Indonesia booth at GIIAS 2021, ICE BSD City Hall 1A, from 11 to 21 August. Follow latest news and updates from Hyundai at official HMID website: https://www.hyundai.com/id/id, or through various Hyundai social media channels on Hyundai Motor Indonesia Instagram, Hyundai Motors Indonesia Youtube, Facebook Hyundai Motors Indonesia, and Twitter @HyundaiMotorID.
