Our greatest challenge yet. Coming soon.

Nothing is impossible until you try it.

The spirit that drives Hyundai.

The journey of our founder, Chung Ju Yung, is one of a vision realised.

As a teen, he left his rural village for Seoul with a vision to drive the world of automotive

engineering forward. When he was told it was impossible, he simply replied: “How do

you know if you haven’t tried it?”

Today, this spirit lives on in Hyundai Australia as we embark on a new journey — the ultimate
test for our range of Hybrid and Electric cars.

We can’t reveal much yet. Just know it involves dusty road and feisty locals.
Follow along to find out more.

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