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Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
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Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Electrified Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
SEOUL, April 1, 2025 – Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea. INSTEROID embodies Hyundai Motor’s bold approach, merging gaming influences with extensive customization to captivate a new generation of drivers.
INSTEROID takes the INSTER production model to the next level with sporty, gaming-inspired features that include an extended, widened body, track-optimized wheels, and a prominent wing spoiler, diffuser and wheel arch air vents delivering advanced aerodynamics.
Inside, the cockpit offers a stripped-down layout, with bucket seats, a roll cage and a specialized instrument cluster creating an immersive driving experience. Every element is fully adjustable, reflecting the user-centered spirit of a garage-built machine true to the motto: “Build it, play it, break it, repeat.” Adding to its multisensory experience, INSTEROID produces a unique sound signature, leaving an unforgettable impression.
Building upon INSTER’s charismatic design, INSTEROID aims to transform the driving experience with its Drift Mode, promising competitive thrills paired with light-hearted driving enjoyment. Playful details, such as the integrated Beat House sound system and Message Grid, enable personalized interactions, further enhancing driver engagement. Located throughout the design, the Boost icon represents multiple unique personas, reinforcing the deep emotional connection between car and driver.
To optimize performance and reduce overall weight, lightweight lattice structures are seamlessly integrated. The striking exterior, finished in soft white shade, is punctuated by a single bold orange highlight – an unmistakable visual statement. Completing the vision, a reflective race suit with prominent INSTEROID lettering captures the fusion of car culture and youthful expression.
INSTEROID also embodies Hyundai Motor’s commitment to sustainability by pioneering innovative approaches to eco-conscious materials. The interior showcases 3D knit fabric crafted from recycled yarns, using a single-piece, made-to-measure process.
Hyundai Motor unveiled INSTEROID during a launch event for media and content creators at the Peaches D8NE(Dowon) cultural and retail space in Seoul’s Seongsu neighborhood, culminating with a private ‘Night Garage Party’ on April 1. The exhibition space also featured INSTER and the rugged, outdoor-focused INSTER CROSS, allowing for discussions with product and design specialists.
A dedicated space was established at the event venue, allowing visitors to experience a variety of games featuring INSTEROID. One of these games, developed by Hyundai Motor, is a time attack-style challenge where players collect ‘steroid’ items in INSTER, enabling the car to evolve into INSTEROID. This game is set to be unveiled to the public in April via a URL, eliminating the need for app downloads. Additionally, Hyundai Motor revealed the INSTEROID Kart, which will be released later as a powerful tool in ‘Kartrider Rush+.’
This collaboration reflects Hyundai Motor’s growing partnerships in the gaming industry. Following successful ventures with platforms like Roblox and ZEPETO, this initiative aims to connect with younger audiences through authentic engagement.
The concept car will be showcased from April 3 to April 13 at the Seoul Mobility Show, offering the public a chance to experience this innovative concept firsthand. Serving as a halo model for the INSTER lineup, INSTEROID is set to make a lasting impression at major auto events in key markets such as Korea and Europe, delivering a refreshed brand image while further boosting consumer interest in INSTER.
Hyundai INSTER has experienced high demand globally since its launch last year and continues to resonate with customers worldwide. Initially introduced in Korea and Europe, Hyundai Motor will further expand the rollout in 2025 to select markets across the Asia-Pacific, Middle East, and Central and South America regions.
For more information on INSTER, visit:
Sooho Jung
sooho.jung@hyundai.com
Global PR Contents · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
