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Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
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Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Electrified Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
SEOUL, March 25, 2025 – Hyundai Motor Company today unveiled the INSTEROID – a playful interpretation of a ‘dream car’ designed to make you smile. This sporty design concept transforms the hot-selling INSTER sub-compact electric vehicle (EV) into an even bolder statement, harnessing unrestrained creativity to deepen the emotional connection with the Hyundai brand.
The name combines ‘INSTER’ and ‘STEROID’, reflecting the funky, youthful and muscular nature of this show car built on the foundation of the INSTER production model. Since its global debut in June 2024, INSTER has become an in-demand EV, with strong sales in both Europe and Korea.
INSTEROID is designed to boost the emotional experience of electric cars. Equipped with fun details, it offers plenty to discover; every element – from the control buttons to the instrument cluster, the rear spoiler to the brakes – reflects INSTEROID’s character.
The teaser images reveal how the INSTEROID elevates the production model’s design with racing game-inspired styling, featuring wheel arch air vents, 21-inch wheels, and a prominent rear spoiler and diffuser. Signature Pixel LEDs add to its look.
As a one-of-a-kind concept car, INSTEROID showcases the innovative vision of Hyundai Motor’s design team. INSTEROID is a thrilling ‘glitch’ in the automotive matrix, seamlessly merging the boundary-pushing aesthetics of video games with real-world engineering to create a vehicle that feels like it’s morphed straight out of a digital speedway.
Hyundai Motor plans to fully unveil INSTEROID to the public in early April 2025.
For more information on INSTER:
Sooho Jung
sooho.jung@hyundai.com
Global PR Contents · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
