Hyundai Worldwide Global Navigation
The ix-Metro, the fifth in the Hyundai Namyang Design (HND) series of concept cars to be created by the Global Design Team in Korea, is an entry-level hybrid CUV which brings a new form to the traditional sub-B segment. Targeting young European urbanites, the ix-Metro offers all the practicality,robustness and versatility of a CUV in a stylishly sophisticated package.
For thematic inspiration, the design team reached for the stars and during ideation sessions immersed themselves in the rich visual world of space travel the ultimate aspiration of mobility. "We wanted the ix-Metro to be something out of this world. We took our inspiration from NASA and even sci-fi movies because spacecraft are universally understood symbols of progress and innovation," explained Rogelio J. Flores, Chief designer on the ix-Metro project. Following an internal competition, the winning concept was selected for its faithfulness to the design objective. The ix-Metro is expressly targeted at the urbanite who wants to project a trendy, adventurous and fun-seeking personality. "The ix-Metro caters to the need for creative self-expression. Our cars are more than an extension of ourselves, they're an expression of our inner selves: Just like the clothes we wear, our cars serve as a second skin," said Flores.
The ix-Metro represents a striking departure from the flowing design language adopted by Hyundai in its recent production and concept cars. It explores a new direction with its use of faceted surfaces and strong triangulating lines along the bonnet, side and rear panels achieving a pleasing dynamic tension. The high beltline gives a protective feeling, while twenty-inch rims framed by flanged wheel arches give the vehicle a purposeful muscular stance.
The triangular motif has also been applied to the front and rear lighting elements for a futuristic effect. Up front, ice-blue LED lighting elements interplay with subtle shades of gold, while the faceted front grille with its integrated fog lamps projects a striking, imposing look. A comparable effect is mirrored by the rear optical group.
The ix-Metro represents a striking departure from the flowing design language adopted by Hyundai in its recent production and concept cars. It explores a new direction with its use of faceted surfaces and strong triangulating lines along the bonnet, side and rear panels achieving a pleasing dynamic tension. The high beltline gives a protective feeling, while twenty-inch rims framed by flanged wheel arches give the vehicle a purposeful muscular stance.
The triangular motif has also been applied to the front and rear lighting elements for a futuristic effect. Up front, ice-blue LED lighting elements interplay with subtle shades of gold, while the faceted front grille with its integrated fog lamps projects a striking, imposing look. A comparable effect is mirrored by the rear optical group.
