It's the dawn of a new Hyundai.

Hyundai is on a journey of transformation.

Now recognised across the industry for design, innovation and technological leadership, the brand has won multiple awards over recent years. In 2023, we ushered in new dawn for Hyundai in the UK, prompted by a change of the brand pronunciation to bring it in line with the global organisation and to celebrate Hyundai’s Korean heritage.

Today, this new era continues.

The latest advertising campaign, Where Have You Been?, reaffirms that preconceptions of the brand based on vehicles from decades ago should be set aside in line with the present-day reality of Hyundai’s multi-award-winning product line-up. Discover the electric cars featured in our latest advertising campaign, from electrified performance and head-turning design to spacious flexibility, the award-winning Hyundai electric car range is ready to power your world.

If you think you know our cars and how to say our name, where have you been?

It’s the dawn of a new Hyundai. 

 

 

Hyundai IONIQ 5 N high-performance EV shown cornering a road.

IONIQ 5 N.

The first all-electric N model brings a smile to your face every time you get behind the wheel. Winning multiple awards, including Autocar Best Performance Car 2024 and the Sunday Times Hot Hatch of the Year, IONIQ 5 N changes the game for performance EVs. Never just drive.
Hyundai IONIQ 5 N Line driving along the road.

New IONIQ 5.

With bold and unique concept car design, a spacious interior and the latest innovative tech, new IONIQ 5 continues to redefine the way people look at electric cars. New N Line makes a bold statement, with sporty design features, inside and out. Power your world.
Hyundai IONIQ 6 parked side view.

IONIQ 6.

Sleek and unmistakably unique, the IONIQ 6 is the silhouette of the new era of electric mobility. With a triple win at the 2023 World Car Awards, IONIQ 6 has been recognized for its combination of strong emotional appeal with aerodynamic design and mindful space within. Awaken your world.
Hyundai KONA EV plugged to charge

KONA Electric.

Featuring a dynamic road presence, a futuristic look, and space for all your adventures, this bold, upscaled SUV is at home on city streets and country roads. Named as The Telegraph’s No.1 electric vehicle of 2024, it’s the perfect car for active lifestyles. Live unlimited.
Hyundai INSTER studio image

All-new INSTER.

The smallest member of the Hyundai electric car family has arrived! Compact yet versatile, this distinctive, robust city car aims to challenge what you might expect from a small electric vehicle. So – are you in?

New Dawn.

Looking for the Hyundai New dawn Campaign?  View the video below or visit our New Dawn page.
  1. Electrifying.com 2025

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  2. Sunday Times Hot Hatch Award 2024

  3. 2024 Best Performance Car.

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  4. Auto Express 2024 Performance Car of the Year.

  5. World Car Award logo

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