Hyundai Worldwide Global Navigation
Awards Hyundai Motor Wins 17 ‘Red Dot Award: Brand & Communications’ Prizes, including Three ‘Best of the Best’
Please use Safari to download the files.
Awards Hyundai Motor Wins 17 ‘Red Dot Award: Brand & Communications’ Prizes, including Three ‘Best of the Best’
Awards Hyundai Motor Wins 17 ‘Red Dot Award: Brand & Communications’ Prizes, including Three ‘Best of the Best’
Awards Hyundai Motor Wins 17 ‘Red Dot Award: Brand & Communications’ Prizes, including Three ‘Best of the Best’
Awards Hyundai Motor Wins 17 ‘Red Dot Award: Brand & Communications’ Prizes, including Three ‘Best of the Best’
Hyundai Motor Wins 17 ‘Red Dot Award: Brand & Communications’ Prizes, including Three ‘Best of the Best’
SEOUL, September 2, 2024 – Hyundai Motor Company announced today it has won 17 Red Dot Award: Brand & Communications Design 2024 accolades, including three ‘Best of the Best’ and 14 ‘Winner’ awards across eight categories. The ‘Best of the Best’ honorees include ‘The Ad That Should Have Been’ print ad campaign, the ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ advertising film, and the ‘Unveiling E-GMP’ brand experience exhibition.
‘The Ad That Should Have Been’ campaign celebrated the comeback of the Pony Coupe Concept, Hyundai Motor’s first concept car and a key part of the brand’s design heritage. The ad pays homage to the golden age of automotive advertising, incorporating vintage elements such as layout, logos and photo editing techniques.
The ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ advertising film demonstrates the safety of Hyundai Motor’s autonomous driving technology and offers a vision of a future where everyone, including the visually impaired, enjoys freedom of movement through mobility solutions. The ad also won silver and bronze awards in Film Craft and Film respectively at the New York Festival Advertising Award 2024, as well as gold and crystal awards in PR Stars and Film Stars respectively at the MAD STARS 2024.
The ongoing ‘Unveiling E-GMP’ exhibition at the IONIQ Lab brand experience center in Bangkok, Thailand, showcases the technology and beauty of Hyundai Motor Group’s dedicated EV platform, E-GMP, through a ‘live’ robotic performance.
Hyundai Motor Company’s continued success at the Red Dot Award competition reaffirms its brand and communications excellence, demonstrating its creativity across various consumer-facing mediums beyond the automotive space. Through these initiatives, the brand has been able to convey its commitment to innovation and its vision of ‘Progress for Humanity.’
Senior Vice President and Global Chief Marketing Officer
In addition to the prestigious ‘Best of the Best’ awards, Hyundai Motor also secured 14 ‘Winner’ awards at the Red Dot Award: Brand & Communications Design 2024.
In the Advertising category, Red Dot recognized Hyundai Motor for its ‘Dogbility’ ad campaign and the FIFA Women’s World Cup ‘How Far We’ve Come’ ad campaign. The company also won in the Film & Animation category for its ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ and the FIFA Women’s World Cup ‘How Far We’ve Come’ campaigns.
Hyundai ‘Advanced Air Mobility: Supernal’ and the accompanying Supernal Book won in the Corporate Design & Identity category, demonstrating Hyundai Motor’s commitment to the concept of society moving and connecting through a new mode of transportation.
The Brand Design & Identity category recognized Hyundai Motor’s heritage ‘PONY’ exhibition branding as well as the related Retrace Magazine’s ‘PONY’ issue and Retrace Collection’s ‘PONY’ book. The Hyundai Re:Style 2023 Achieving Book also won in the Brand Design & Identity category.
Hyundai Motor’s IONIQ Lab in Bangkok was recognized in both the Spatial Communications and Retail Design categories, while the HMG Driving Experience Center in Korea won in Retail Design.
Finally, Hyundai Motor’s CES booth took home a ‘Winner’ award in the Fair Stands category for conveying the company’s vision for hydrogen energy and software-driven transformation.
These multiple awards across various categories showcase Hyundai Motor’s consistent excellence in brand design and communication. Many of the projects have already won other prestigious awards, such as the iF Design Award 2023, IDEA Design Award 2024 and New York Festival Advertising Award 2024, further enhancing the company’s global recognition.
Hee Chon
hee.chon@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
