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Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
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Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
Art & Design Hyundai Motor and Vitra Design Museum Open ‘Plastic: Remaking Our World’ Exhibition
SEOUL/BUSAN, August 27, 2024 – Hyundai Motor Company, in collaboration with the Vitra Design Museum, announces the opening of the exhibition ‘Plastic: Remaking Our World’ at Hyundai Motorstudio Busan. Opening on August 28, 2024, this partnership exhibition delves into the history of plastic, its impact on our world, and the material’s future to enhance sustainability.
Vitra Design Museum presents the development of plastic materials and designs over time, from past to present and future. Each section of the exhibition features installations that convey the challenges surrounding plastic production, the evolution of plastic, and various environmental projects and circular design approaches, prompting reflections on the future of plastic.
Hyundai Motor showcases its current and future sustainability and recycling initiatives, offering an interactive experience for visitors. Exhibition attendees can touch and feel Hyundai Motor’s recycled automotive parts and materials applied to IONIQ 5 and IONIQ 6 models, and learn about the brand’s innovative plastic-to-hydrogen (P2H) technology, which transforms waste plastics into clean hydrogen energy.
In the workshop zone, visitors can exchange plastic bottle caps for unique recycled souvenirs. The ‘Precious Plastic’ project, a moving installation placed in the middle of the zone, demonstrates the process behind how these recycled plastic goods are made ‒ melting shredded plastic flakes and molding them into new plastic products.
We are engaging our audience in a conversation about the environment and our role in preserving the planet, under our vision of Progress for Humanity. Our partnership with Vitra Design Museum on this exhibition presents Hyundai Motor’s commitment to sustainable mobility and the use of recycled materials.
Senior Vice President and Global Chief Marketing Officer
Hyundai Motor collaborated with Jinyeong Yeon, a Korean designer specializing in environmentally aware art. Yeon presents ‘Plastic Atlas’, created from Hyundai Motor’s recycled fabric, including waste seat covers, airbags and seatbelts reclaimed from decommissioned vehicles. The hanging installation crossing through the exhibition’s first and second floors highlights a message of circularity and a sustainable future for the planet.
Hyundai Motorstudio Busan opened in 2021 in Busan, Korea’s second-largest city and a hub of culture and art. The studio aims to explore the potential of life-enriching design innovations under the concept of “Design to live by”. It offers a variety of customer experience programs targeting the design-engaged MZ generation, as well as enriching educational initiatives for everyone to experience.
Hyundai’s global Motorstudio locations focus on delivering high-quality cultural experiences beyond mobility. The partnership with the Vitra Design Museum reflects a shared vision of design’s role in enhancing human life. Previous collaborations include the ‘Hello, Robot. Design between Human and Machine’ exhibition and the ‘Home Stories’ exhibition, which explored future mobility and residential environments.
Daehyun Shin
daehyun.shin@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Vitra Design Museum
Located in Weil am Rhein, Germany, the Vitra Design Museum numbers among the world's leading museums of design. It is dedicated to the research and presentation of design, past and present, and examines design’s relationship to architecture, art and everyday culture. The museum inspires design enthusiasts around the world and mounts two major exhibitions each year.
More information about Vitra Design Museum can be found at: https://www.design-museum.de/en/information or https://www.instagram.com/vitradesignmuseum/
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
