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Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
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Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
Lifestyle Hyundai Motor’s ‘Night Fishing’ Reels in Top Honors at Fantasia International Film Festival
SEOUL/MONTREAL, July 29, 2024 – Hyundai Motor Company is thrilled to announce that the film ‘Night Fishing’ by director Moon Byounggon has won Best Editing at the 28th Fantasia International Film Festival in Montreal, Canada, as an official selection in the international short film competition category.
The Fantasia International Film Festival is North America’s largest genre film festival, attracting a multitude of North American distributors and buyers looking for fresh genre films. Its audience response is consistently high, and since 2012, it has co-produced and operated a general market under the name ‘The Fantasia Industry Rendez-Vous’. The festival is known for promoting Asian genre films, making Hyundai’s win particularly significant.
The film ‘Night Fishing’, featuring actor Son Sukku as an agent, centers on an unexpected encounter at an electric vehicle charging station with an unidentified individual. This ‘humanistic thriller’ uniquely blends automotive technology with artistic storytelling, using specially mounted vehicle cameras for filming. Unlike typical car movies, ‘Night Fishing’ focuses more on the surrounding scenes than the car itself, subtly demonstrating how its cameras enhance driving safety by minimizing blind spots. Special camera rigs were fitted to the vehicle for scene capture.
Our triumph at the Fantasia Film Festival shines a light on Hyundai Motor’s commitment to breaking new ground in global advertising. This achievement bolsters our determination to develop innovative campaigns that amplify our vision of ‘Progress for Humanity’ to a larger audience.
Senior Vice President and Global Chief Marketing Officer
This accolade is a clear affirmation of Hyundai’s pledge to foster and champion creative and purposeful projects that connect with a broad spectrum of audiences globally. The brand’s content, extending beyond film, has been recognized with multiple international awards, mirroring the company’s creative prowess and innovative spirit.
In 2024 alone, Hyundai Motor’s ‘The Last Safety Feature’ campaign won a Wood Pencil in the Photography category at Europe’s leading advertising and design award, Design and Art Direction (D&AD), and was shortlisted in two categories at Cannes Lions. The ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ campaign won a silver and bronze award at the 2024 New York Festivals Advertising Awards. Hyundai Motor also received nine silver and bronze awards at the Art Directors Club in Germany and four bronze awards at the Clio Awards, totaling 18 awards in the first half of the year.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
