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Sports Hyundai Motor Launches Innovative Archery Experience: The Path of An Archer
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Sports Hyundai Motor Launches Innovative Archery Experience: The Path of An Archer
SEOUL, July 25, 2024 – Hyundai Motor Company is launching The Path of An Archer, an innovative and immersive archery experience showcasing the fusion of sports and technology. The event will be held from July 26 to August 18 at Hyundai Motorstudio Goyang in Korea.
The exhibition offers visitors a unique opportunity to directly experience Hyundai's archery technology, which has been instrumental in the success of Korean archery. Participants will be enveloped by a 3.5 x 19-meter anamorphic widescreen, delivering an immersive experience of an archer's journey from their first grasp of the bow to becoming a national team archer competing on the world stage.
After taking part in the archery shooting experience, visitors will also be able to take a closer look at advanced technologies that support Korea’s elite archers, such as:
This exhibition will mark the public debut of Hyundai’s self-adjusting shooting robot. This piece of innovative technology delivers repeatable shots, with the capability to adjust the launch angle and power intensity to support athletes in their training. The machine so accurate that it can hit the exact same target spot multiple times, while the technology also helps detect defective arrows, optimizing arrow selection.
Also on display for the first time are customized 3D-printed bow grips. These grips are made to fit each athlete's hand shape and minimize tolerances to unify the bow and the archer’s hand, maximizing performance as a result. Notably, these customized grips are used by Korean national team athletes, underscoring the high-level of precision and customization that Hyundai's technology offers.
The brand is also supporting Korean archers through a pioneering camera-based heart rate sensor, which is also being shown at The Path of An Archer exhibition for the first time. This groundbreaking technology operates from a distance of more than 10 meters and is based on the principle that the color of an athlete's face changes subtly with their heartbeat.
This non-invasive heart rate monitoring method offers an athlete a state of tension or relaxation without breaking their concentration. The heart rate sensor provides valuable data for athletes and adds a captivating element for spectators, better connecting them to the action thanks to archers’ heart rate measurements displayed in real-time on a screen.
Finally, exhibition visitors will be able to experience Hyundai’s multi-camera posture analysis system. This innovation captures the hard-to-see top and front view footage after an athlete shoots an arrow, delivering instant feedback to enhance archers’ training.
The Path of An Archer offers the opportunity to experience the thrill of archery and understand the technology behind it, We believe this event will not only increase interest in the sport but also showcase Hyundai's tireless commitment to the advancement and expansion of Korean archery.
Senior Vice President and Global Chief Marketing Officer
Hyundai Motor Group has a long history of supporting Korean archery, forging lasting partnerships for 40 years and providing technological support. The Path of An Archer is testament to Hyundai's ongoing commitment to archery and reflects the company's belief in the integration of technology and sports to advance both sectors.
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
