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Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
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Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
Lifestyle Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
Hyundai Motor Opens ‘Hyundai Future Adventure’ on Roblox to Showcase Vision of Tomorrow to Young Generations
SEOUL, January 15, 2024 – Hyundai Motor Company today officially launched immersive content on Roblox, following an open beta showcase on January 8 as part of the company’s participation at the Consumer Electronics Show (CES) 2024.
Hyundai Motor aims to engage young people in its vision of tomorrow through a fun and interactive experience on Roblox, a global popular immersive platform among Gen Z and Alpha. In the new ‘Hyundai Future Adventure’ metaverse, users can explore freely and interact with innovative technologies developed by Hyundai Motor.
Hyundai Future Adventure consists of six jump-action challenges themed around future mobility that will advance humanity. Users take their journey while exploring the future-themed park, which features robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future technologies.
The adventure maps include the H-tech campus, an area to explore cutting-edge technology; the HTWO waterpark, powered by hydrogen; the Robotics lab, featuring a range of Hyundai robots; the Spacecraft horizon, highlighting cosmic expedition; the Botanic garden, promoting sustainable values embodied by the IONIQ lineup; and Antarctica, featuring Hyundai rescue robots.
In addition to the included maps and challenges, Hyundai Motor has made a collection of digital items and accessories available on the Roblox Marketplace for the first time. This allows users to purchase and customize their avatars with robot characters – such as Dal-e and N Vision 74 – as well as other digital items.
Hyundai Motor is continuously interacting with future generations to promote its vision for future mobility and engage these groups in the initiative. Since 2016, the company has held its ‘Hyundai Kids Motorshow’ – a drawing contest inspired by the brilliant imaginations of children, focusing on future mobility concepts – and the ‘Future Mobility School’, an education program giving students the opportunity to learn about future technologies and explore potential career options through creative activities.
Hyundai Motor plans to enhance its communication to emphasize its future mobility vision. The company recently showcased its cutting-edge technologies at CES 2024, centered on Hyundai’s vision for a hydrogen energy ecosystem and software-centric transformation.
More information about Hyundai Future Adventure can be found at: the Roblox content page (https://www.roblox.com/games/13457104744/Hyundai-Future-Adventure) or Hyundai Motor’s official website (https://www.hyundai.com/worldwide/en/company/metaverse)
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
