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Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
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Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
Technology & Innovation ‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
‘Made Cooler by Hyundai’ Campaign Video Highlights Hyundai Motor’s Pioneering Nano Cooling Film
SEOUL, JUNE 24, 2024 – Hyundai Motor Company today unveiled a campaign video (Link) showcasing its journey to enhance the lives of Pakistani drivers through the use of a new pioneering technology, the world's first Nano Cooling Film.
The ‘Made Cooler by Hyundai’ campaign provided Nano Cooling Film to drivers in Lahore, Pakistan, who grapple with extreme heat exceeding 50°C and air pollution. The Nano Cooling Film creates a radiative cooling effect, reflecting solar heat externally while still allowing infrared rays inside the vehicle to escape. Nano Cooling Film is highly transmissive yet can reduce in-car temperatures by over 10°C during hot summer conditions.
The video, titled ‘Shade without Shadow’, conveys Hyundai Motor’s commitment to solving global issues with advanced technology. It begins with a ride-share driver taking his daughter to school, highlighting Lahore’s environmental challenges. A Hyundai Motor researcher then installs Nano Cooling Film on the car, explaining its technical features. The video concludes with the father experiencing the effectiveness of the film.
Hyundai Motor hopes the campaign will raise global awareness of the climate crisis impacting local communities and underscore the company’s responsibility to contribute to societal development through advanced technology. Hyundai Motor also plans to analyze campaign data to inform future mass production applications and stressed that Nano Cooling Film can be used worldwide, particularly in conjunction with existing tinting films.
Hyundai Motor was also invited to an exclusive seminar at Cannes Lions on June 20 to introduce its Nano Cooling Film.
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
