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• Hyundai to collaborate with the world's first Korean chef to earn Three Michelin Stars to deliver contemporary Korean cuisine at Group's first global innovation hub
• New restaurant 'Na Oh', due to open in June, will connect food and innovation as part of the customer experience at HMGICS 

SEOUL/SINGAPORE, May 14, 2024 - In a groundbreaking collaboration between world-renowned three-Michelin-star Chef Corey Lee and Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh, a new restaurant concept, is set to add a unique offering to the rich culinary landscape in Singapore.

Na Oh – which means ‘moving from inside out’ in Korean – will be more than just a restaurant. It will be a destination in Singapore that stands as a cultural hub for Korean cuisine, craft and design.

Led by the culinary vision of San Francisco-based Chef Corey Lee, Na Oh explores traditional Korean cuisine through a modern lens. Na Oh marks Chef Corey Lee’s first project in Southeast Asia, adding an exciting dimension to the city’s culinary offerings.

HMGICS will be at the core of Na Oh’s concept. Integrating Na Oh at HMGICS will further extend the hub’s customer experience beyond a conventional automotive production facility, transforming it into a unique hospitality destination in Singapore.

“It has been inspiring to bring together the innovation that Hyundai offers at HMGICS with traditional cooking techniques that we have reimagined for the menu,” said Chef Corey Lee. “I hope to bring a fresh and new option for Korean cuisine to Singapore, a country renowned for its food lovers. While Na Oh will be a casual family restaurant, we will be serving the same quality products and technical preparations usually reserved for fine dining. I’m excited to make this kind of dining experience more accessible, made possible through Hyundai’s commitment to enhancing the visitor experience at HMGICS”

Under the guidance of Chef Corey Lee, Na Oh’s culinary team will deliver an exquisite hansik cuisine calibrated for the modern palate. Drawing inspiration from Korean traditions, Na Oh will not only tantalize taste buds but also provide cultural insights through its curation and collaboration with many of Korea’s master artisans. Na Oh is set to open to public in June 2024.

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About Hyundai Motor Group Innovation Center Singapore (HMGICS)
HMGICS, the Hyundai Motor Group’s first global open innovation hub and testbed, aims to research new EV business models, forge innovative R&D, build partnerships, produce mobility products, and develop the Group’s intelligent manufacturing platform with the aim of revolutionizing the future mobility value chain from redefining future mobility productions and progressive customer experiences. The Center utilizes the latest Industry 4.0 smart technologies, such as artificial intelligence (AI), Internet of Things (IoT) and robotics with deep expertise in smart mobility automotive manufacturing solutions. The center also transformative and immersive brand experience through F&B, VR factory tour, test rides on Skytrack and sustainable Smart Farm.
More information about HMGICS can be found at: https://www.hyundai.com/sg/home

About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Media Center.

Contact:
Peter Kim
Hyundai Motor Group Innovation Center Singapore (HMGICS)
dongwook.kim@hmgics.com

Hee Chon
Global PR Strategy & Planning, Hyundai Motor Group
media@hyundai.com