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Art & Design Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
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Art & Design Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
Art & Design Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
Art & Design Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
Art & Design Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
Art & Design Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
Hyundai Motor Group Invites Media Artists to Submit Audiovisual Artworks for the 6th VH AWARD
SEOUL, May 9, 2024 – Hyundai Motor Group (the Group) today announced an open call for entries to the 6th VH AWARD, Asia’s leading award for promising media artists. Since its inception in 2016, the VH AWARD has been a platform for emerging media artists to showcase their creative expression and engage in discussions on diverse cultural and socio-political issues.
Artists may submit proposals for audiovisual screen-based artworks via the VH AWARD website from May 9 to July 5, 2024 (see website for details). VH AWARD welcomes entries from individuals or collectives whose work reflects the context of Asia.
The VH AWARD is globally recognized for its boundless exploration of participating artists from the Asian region, as well as those of Asian descent and diasporas from around the world. We eagerly anticipate the active participation of artists who embrace diversity and inclusion in shaping the past, present, and future of Asia.
Art Director, Hyundai Motor Company
An international panel of professional artworld jurors will review the proposals and select five finalists based on their originality and aesthetics, compelling conception and innovation, quality of presentation, and sophisticated employment of technology. The finalists, either individuals or collectives, will each receive a $25,000 grant to create new artwork and participate in an online residency program led by Eyebeam, the New York-based non-profit art and technology center, before submitting their final works.
The Grand Prix recipient will be announced in June 2025 and will receive an additional grant of $25,000. The artworks created by the Grand Prix recipient and the other finalists will be presented across various art institutions and platforms worldwide.
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Image Credits
Image 1. Key Visual of the 6th VH AWARD
Image 2. Screening at Vision Hall, provided by Hyundai Motor Group VH AWARD
Image 3. Immersive Screening of the 5th VH AWARD, provided by Ars Electronica
Image 4. Installation View of the 5th VH AWARD. Image courtesy of Museum MACAN
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor and its products can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Global Newsroom
About Hyundai Motor’s Art Projects
For over a decade, Hyundai Motor Company has deepened its partnerships with global museums and cultural organizations, including the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate, the Los Angeles County Museum of Art (LACMA), and the Korean Pavilion at the Venice Biennale. Hyundai Motor’s art initiatives include open call programs such as the VH AWARD, the Hyundai Blue Prize, and Artlab Editorial, a digital platform dedicated to art writing by transnational voices. Our ongoing collaborations embrace the complexities of the cultural landscape by exploring new ideas and perspectives within and beyond the art ecosystem.
Visit artlab.hyundai.com or follow @hyundai.artlab #HyundaiArtlab to learn more about our partnerships and programs.
