Hyundai Worldwide Global Navigation

A human hand and a robotic hand are holding a football. The image is blurred, making it difficult to identify any details.

FIFA World Cup 2026™
Next Starts Now

Next Starts Now: Bringing the Future Forward at FIFA World Cup 2026™

Hyundai brings ‘Next Starts Now’ to life at FIFA World Cup 2026™, where innovation and the next generation are already shaping the future of football.

Two children playing football in a sunny residential street with a Hyundai IONIQ 9 and humanoid robot parked nearby while neighbours watch.

Where next starts now: Tomorrow's icons taking the pitch for the FIFA World Cup™

Discover the ‘Next Starts Now’ global campaign film for the FIFA World Cup 2026™.

Where next starts now: Tomorrow's icons taking the pitch for the FIFA World Cup™

School of Football: Hyundai Explores Robotics Through the Language of Football

Can football teach a robot to move?
Explore Atlas’ journey through the School of Football campaign.

Key visual for the 'School of Football' campaign by Hyundai and Boston Dynamics, featuring a humanoid robot striking a dynamic kick pose inside an indoor laboratory.